What video format for instagram?

IN 2021, THE BEST INSTAGRAM VIDEO FORMAT AND SPECIFICATIONS WILL BE DISCOVERED

Instagram users spend an average of 53 minutes each day browsing across the site, according to the company. They have a news feed, live video, IGTV, and stories as part of their overall package. If you want to be taken seriously as a brand, you must provide the finest video content possible. Instagram, on the other hand, has made it simple to record videos on your smartphone and then post them to the site. The only problem you may have is that you don't have the proper Instagram video format, size, shape, and specs.

It's a race against time, and the pressure is on. Cisco, a technology company, estimates that video will account for 82 percent of all consumer internet traffic by 2020. In addition, Instagram TV has launched. As a result, now is the time to make an investment in producing and distributing high-quality video content in order to expand your audience.

In this post, you'll learn about the ideal Instagram video format and specs, as well as how to create one. We'll also cover a slew of other important topics to assist you in getting started with producing excellent films to help your company flourish.

The MP4 video format is the most suitable for Instagram videos. 

The following technical requirements should be included in your video file:

1. H.264 codec
2. AAC audio
3. 3500 kbps bitrate
4. Frame rate of 30 fps (frames per second)
5. Video can be a maximum of 60 seconds
6. Maximum video width is 1080 px (pixels) wide
7. Videos should be 1920 pixels tall

You can use most professional video editing software applications to export your video using these specifications.

If you just want to convert a video to the format required by Instagram, you may do it using a free online converter.

Many options are accessible on the internet, but let's take a short look at two.

The first of them is Kapwing. According to its website, this online application is "a contemporary editor for photos, GIFs, and movies."

Additionally, it includes tools for making basic modifications to your videos in addition to offering a simple method to convert footage into the Instagram video format. You may edit your video by trimming it, rotating it, resizing it, and adding music or text to it.

The next program on the list is Online-Convert, which lives up to its name!

This free application allows you to convert between a variety of digital file formats. It also has individual sites for each social media network, which makes it simple to convert the footage to the Instagram video format, which is very useful.

You may also submit your movie straight to the service from your Dropbox or Google Drive account.

So, now that we've covered the Instagram video format, what more do you need to know about the platform?

In terms of Instagram video dimensions and aspect ratio, what are the best options?

That's a good question. Let's start with the specs that will work well for the following situations:

• IGTV videos
• Instagram Stories
• Instagram Live videos

It is recommended that videos be uploaded to Instagram with an aspect ratio of
, which looks like this:

This is probably the typical size of most smartphone displays.

The optimum video measurements of Instagram are 1080px by 1920px.

In other words, your Instagram video should be 1080 pixels wide and 1920 pixels high. This provides the greatest video quality.

The picture template below may be downloaded and used to make your Instagram videos:

Download the picture:

Mac: Download the "Control" button and click on the picture to save it to your PC.

PC: Just right-click on the picture and then, to save it to your computer, select "Save Image As."

All right, it includes IGTV, Instagram stories, and live videos from Instagram.

Video specifications for Instagram Feed

Instagram allows a variety of video sizes in feed messages. In particular, a video with an aspect ratio may be uploaded anywhere between 1.91:1 and 4:5.

These two ends are just portrait choices or landscape possibilities.

For these aspect ratios, the optimal Instagram dimensions are 1080 by 608 pixels and 1080 by 1350 pixels.

And you may choose any aspect ratio between these two extremes, as stated above.

For example, a square movie with a 1:1 aspect ratio and 1080 by 1080 pixel size may be shared.

That said, you need to take Instagram's user experience into account.

Remember, it doesn't rotate the Instagram app on cellphones. Furthermore, Wzowl reports that 87 percent of respondents usually claim they hold their phone upright for normal usage.

This implies that every time you post a widescreen picture or video on Instagram, this video from The Rock appears tiny.

This is far from ideal when you attempt to get your supporters involved.

Instead, it is preferable to produce vertical video material if feasible. This allows your films to fill up more screens for your visitors.

Compare the picture above to the one below with a Gymshark Instagram video:

It is far more interesting to fill your video on a viewer's screen.

It should also be noted that when IGTV or Instagram Live videos are watched on Instagram feed, a 4:5 Instagram aspect ratio is shown - the portrait option above.

All in all, cellphones are clearly leading us towards a future full with vertical videos.

What are the video lengths of Instagram?

Various Instagram video durations are available for feed posts, stories, live video and IGTV.

This is a brief overview of the video durations of Instagram for each type:

• Video feed instagram Length: 3 seconds to 1 minute.
• Video Length Instagram Story: Up to 15 seconds per storey.
• IGTV Video Length: 15 seconds to 10 minutes.
• Life Video Length Instagram: Up to 60 minutes.
• Note that if you post a video to Instagram Stories for more than 15 seconds, the app splits it into 15 seconds segments for you.

However, four 15-second chunks will only be produced, thus this technique can only work for videos for up to 60 seconds.

Moreover, the 10-minute restriction of IGTV is expected to alter at some time.

Instagram states that when it comes to IGTV, "larger accounts and verified accounts may post videos for up to 60 minutes, but they must be uploaded from a computer."

In the past, Instagram and Facebook have frequently made bigger accounts and influencers new capabilities accessible before they were introduced to everyone.

Hopefully, it will soon be possible to post lengthier films to all Instagram accounts.

IGTV: It's time to get on the car

Back in June 2018, Instagram launched IGTV.

It is completely integrated with Instagram's main service although there is a separate IGTV app so that you may use it and access it via the Instagram application.

As a consequence, you may submit movies to IGTV in three ways:

1. Within the IGTV application
2. In the Instagram application
3. Through a web browser.

It's the third option we were enthusiastic about.

Instagram is the first to be able to post material straight from a computer. This facilitates the production and posting of high quality content on Instagram by businesses and influencers.

So how can you download your videos to IGTV exactly?

How to upload IGTV videos from Instagram or IGTV applications

Open the Instagram application first and go to your home feed. In the top-right corner of your screen, touch the IGTV logo — this opens IGTV.

Here you may use IGTV as you would in the IGTV app - the access point is the only change. From here, we can download a movie to IGTV irrespective of whatever application you use.

All you have to do is touch your profile image in a tiny circle above the video browser on the right of the screen.

Tap "Browse" at the bottom of the screen if you don't see your video browser.

Your IGTV profile will be shown once you have touched on your profile photo. This page will be blank if you haven't yet submitted a video to your account.

To submit a video, just press the "+" sign on your keyboard.

Then, in the top right corner, choose a vertical movie that is between 15 seconds and 10 minutes in length, and press "Next" to continue.

Once you've reached this point, the procedure will seem very similar to that of posting a picture or video to your Instagram feed. There are, however, a handful of new things to look forward to.

Following the completion of the description and title, you will need to choose a cover picture.

When you upload a video to YouTube, this is referred to as the video's "thumbnail picture." For viewers, it is the picture that is shown as a preview before they click on the link.

You may either choose a still frame from your movie or upload a professionally prepared picture from your device in JPG format, depending on your preference.

Once you've selected your cover picture, you can choose whether or not to publish a sample of your IGTV video on your Instagram profile and feed as well as your Instagram profile.

This will assist you in introducing your existing audience to your IGTV videos, which will benefit both of you.

How to Upload Videos to IGTV from a Web Browser on a Desktop Computer

For desktop browser users, go to Instagram.com, log in, and then click on your profile to submit a video to IGTV.

There are four options under your profile description - choose IGTV from the list.

If you've previously uploaded videos using the apps, they'll appear in this section as well.

Simply click on the blue "Upload" icon on the right-hand side of the page to be brought to IGTV's desktop video uploader, where you may upload videos to your account.

Click the large "+" button to choose a video file from your computer, or drag and drop your movie into the area given on the page to begin.

Then, just like you would if you were using one of the applications, fill in the remainder of the necessary information.

Why You Should Begin Creating Videos for Instagram TV Right Away

Instagram has a lengthy history of cherry-picking the finest features from its major rivals, such as Snapchat Stories, Snapchat's face filters, text, and graphics, and Twitter's Periscope for Live video, to name a few recent examples.

Instagram seems to be focusing its attention on YouTube at the moment.

When it comes to long-form video content from companies and influencers, YouTube has been the undisputed leader for years.

Many YouTube influencers have mind-bogglingly large followings, which makes their content very valuable. According to YouTube, the most subscribed channel belongs to a video maker who goes by the name of "PewDiePie" and has over 90 million followers.

Influencers, on the other hand, prefer Instagram for brand partnerships by a wide margin:

With the option to post lengthier videos directly from a computer, businesses and influencers that want to capitalise on Instagram's large user base and high engagement are certain to be interested.

Instagram, in contrast to YouTube, may be used for a variety of purposes.

It has brought together photos, gifs, videos, long-form material, Stories, Live video, messaging, commenting, discovery tabs, and other features into an one coherent platform for users to enjoy.

This simplifies the process for both producers and customers.

Instagram is quickly becoming a one-stop shop for influencers and businesses looking to connect with their respective audiences. Furthermore, users would no longer be need to switch between several applications in order to follow their favourite influencers.

Furthermore, IGTV is still in its early stages of development.

For the time being, unlike YouTube, there is no option for producers to monetize their IGTV content with advertisements in order to make money from views.

In the near future, however, it is probable that this functionality will be made accessible, and it will certainly convince many artists to make Instagram their primary platform of choice.

Additionally, it's worth noting that Instagram TV videos, like Instagram Stories and Feed articles, are becoming shoppable.

Compared to YouTube, there is now relatively little competition for viewers' attention, but this is expected to change as more people become familiar with the new publishing channel.

In conclusion, if you are not already producing content on IGTV, it is a smart idea to begin doing so.

4 Exceptional Video Editing Programs

If you want to start producing high-quality, long-form video material, you'll need to invest in a professional video editing software package.

But, with so many options available, how can you decide which one to use?

You may make movies using any of these four excellent video editing tools, two of which are completely free!

Furthermore, since all of these video editors are well-known, there are a plethora of free lessons available on... uh, YouTube. *Cough*

1. Adobe Premiere Pro CC (Creative Cloud).

Best suited for: Windows users on a tight budget for production.

In addition to being accessible on both Windows and Mac systems, Adobe Premiere Pro CC is a sophisticated video editing software application.

A large number of industry experts have utilised this programme to create several successful films, including Deadpool and Gone Girl.

It has all of the capabilities you would expect from a programme of this quality, like multicam editing, 3D editing, and the ability to edit an infinite number of video tracks.

Automatic features are also very effective with this device.

Example: If you import several shots of the same scenario, the programme will automatically synchronise the clips, saving you hours of tedious effort in the process.

It also covers all of the fundamentals, such as text overlays, graphics, transitions, and colour grading, among other things.

Pricing: Adobe offers a free seven-day trial of their products. Following then, a monthly subscription to Adobe Premiere Pro CC Individual costs $31.49 USD. Alternately, you may sign up for a monthly subscription that gives you access to all of Adobe's applications for $74.49. Price reductions are available in both instances if you commit to a year's service or pay for a year in advance.

2. Final Cut Pro X

Best suited for: Mac users with a tight budget for production.

Apple's Final Cut Pro X is another another video editing software with a plethora of features that is exclusively accessible on Mac computers.

Numerous blockbuster films, including X-Men Origins: Wolverine, 300, Disney's The Legend of Tarzan, and others, have benefited from the work of this editor.

In keeping with what you would expect from an Apple product, the Final Cut Pro X user interface is straightforward and reasonably easy to use, especially given the number and complexity of its capabilities.

This software, like Adobe Premiere Pro CC, allows for multicam editing, limitless video tracks, automated synchronisation, and intelligent colour balance, among other features.

In the event that you are already a Mac user, this programme will seem somewhat familiar, and you will most likely enjoy how well it interacts with the rest of Apple's ecosystem.

Apple offers a 30-day risk-free trial of its products. After that, Final Cut Pro X may be purchased for a one-time price of $299.99, which includes all future updates.

3. Lightworks 

Lightworks  is the best choice for those with a limited budget who may want to upgrade in the future.

In addition to being accessible on Mac, Windows, and Linux, Lightworks is also a free video editing software.

It has been included in a slew of films, including The Wolf of Wall Street, Mama Mia!, Braveheart, and Notting Hill, among others.

The free edition of Lightworks has all of the fundamental video editing tools you'll need, as well as multicam editing and support for a broad variety of codecs – including the Instagram video standard MP4 – and is easy to use and navigate.

In order to get access to the full range of services, you may subscribe on a monthly basis.

Although the learning curve is quite high, there are many free videos available on YouTube to assist you in getting started.

Pricing: You may use Lightworks for free for an unlimited period of time, or you can subscribe to the pro version for $24.99 per month if you want access to more sophisticated features.

4. Blender

In terms of free video editing software, Blender is one of the finest options available. It is accessible for Windows, Mac, and Linux users.

Although the software was intended to be used as a 3D animation tool, it also functions well as a conventional video editor.

Aside from basic video editing capabilities, it may be used for a variety of other tasks such as video masking, audio editing, layering, and other effects. A total of 32 tracks for video and other media may be accommodated.

In contrast to Final Cut Pro X, the learning curve for After Effects is more difficult to navigate, and many of the lessons accessible online are more geared toward 3D animation than conventional video editing.

Pricing: Because Blender is an open source software, it is completely free to use, with no upsells or upgrades required.

Check out our list of the 24 Best Free Video Editing Tools Programs for a list of other video editing software that you may use to make your Instagram videos.

Summary

It's time to get pumped up about Instagram video content!

With the rapidly growing popularity of IGTV, it is imperative to take advantage of the low level of competition and the obvious potential for greater interaction that the platform provides.

When producing videos, be sure to include the following elements:

• Export them in the MP4 video format, which is compatible with Instagram.
• Make certain that your MP4 is encoded using the H.264 codec.
• Create films that are vertical or portrait in orientation.
• For Stories and IGTV videos, use an aspect ratio of 9:16 for the video on Instagram.
• Make use of the resolutions of 1080 pixels by 1920 pixels.

In addition, for your convenience, the following are the Instagram video duration specifications:

• Videos in the feed must be between 3 seconds and 1 minute in length.
• Insta Stories may be as long as 15 seconds in length per Story.
• Instagram Live videos may be as long as 60 minutes in duration.
• The length of an IGTV video must be between one and 10 minutes (unless you have a lot of followers or get verified, in which case videos can be up to 60 minutes long.)

Is there anything else you'd want to know about making Instagram videos? 

Please share your thoughts in the comments section below!